Vice President Kamala Harris is launching a new advertising campaign in Pennsylvania that will utilize radio and digital spots to reach rural voters, as well as more moderate Republicans who may be convinced to turn away from former President Trump.
According to a report by News From The States, the spots, which begin airing today (Tuesday, Sept. 24), feature testimonials from a Malvern, PA farmer who is a lifelong Republican who voted for Trump twice but now says he supports Harris. Plans call for the ads to air on more than 130 rural radio stations across the state. They include Seven Mountains Media’s “Froggy 98.1” WFGY in Altoona, “Willie 95.1 & 97.5” WYLE in Grove City, and “Bigfoot Country 102.1” WIFT in DuBois. About a third of the stations are in news/talk/sports format, with 20% country stations and half rock/classic rock/oldies.
The Harris campaign says those stations reach more than a half-million voters who don’t live in metro areas or densely populated suburban counties.
It’s no secret that Pennsylvania — and its 19 electoral votes — will prove decisive in the 2024 Presidential election. And if you want proof of the Keystone State’s importance, just follow the money.
AdImpact reports $316 million of future ad reservations are in place in the weeks leading to Election Day. That’s $112 million more than in No. 2 Michigan, where reservations total $204 million.
Comments