Gumball, the company that connects advertisers with podcasts for host-read ads, says it has signed a “multi-year, seven-figure sales partnership” with R&B artist Bridget Kelly and media personality Mandii B. Their podcast See, the Thing Iswill be added to Gumball’s ad marketplace as part of the deal.
“We are excited to welcome Mandii and Bridget’s podcast to our platform,” Gumball CEO Marty Michael said in the announcement. “They are exactly the type of creators we love to work with. They instantly saw the value of automating the host-read sales process using Gumball, and we’re excited to support them as independent creators as they continue to grow their brand.”
The move comes after the women announced in October that they were leaving The Joe Budden Network and becoming an independent show.
“My voice has always been amplified through my music,” said Kelly. “And now I’m excited I get to share my perspectives and my sarcasm on a platform I own. Driven by our passion to connect with people, Mandii and I look forward to our future together in this space.”
See, The Thing Is offers the two women’s take on pop culture, music, and media through the minds of women as the duo navigates their thirties. Each week they are joined on the couch by their “Friends with Benefits” and industry and celebrity guest co-hosts.
“There is simply nothing better than sharing my thoughts, opinions, and experiences with the world and being able to monetize by simply being me,” said Mandii B. “To have created a business about my own self-exploration is something I could have only dreamt of.”
With the move to Gumball, See, the Thing is will ramp up its production schedule and begin releasing two episodes each week. There will also be a companion YouTube video.
Created by the team at the comedy podcast network Headgum in 2019, Gumball is the marketplace for advertisers to buy host-read ads directly from podcasters. It has offices in New York and Los Angeles.
The deal was brokered through United Talent Agency and Frankfurt Kurnit Klein & Selz.