Ride-hailing and delivery platform Grab has launched a new sonic logo that will play when a Grab merchant-partner receives a new order to differentiate the brand from other notification sounds made on the devices of merchants. The new sonic logo comes after Grab found that there were delivery delays after GrabFood merchants did not hear or realise that a new order had come in. The custom notification sound now aims to be distinctive and to cut through the din of a noisy market or food court.
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