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Google struggles to stop an advertising-fraud that's skimming $130 million from the industry.

Writer: Inside Audio MarketingInside Audio Marketing

A new ad-fraud scheme called Hydra is stealing millions from advertisers by impersonating app traffic, fraud watchers said. The operation was detected a year ago by the Israeli company Protected Media, which recently brought it to the US ad industry's attention.


Read the full story at businessinsider.com.

 
 
 

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