Worldwide spending will reach $657 billion thanks to a record gain of 14 percent, while the U.S. will record its strongest growth rate in 40 years, according to Magna. The Hollywood Reporter, quoting the Magna report notes the economic recovery from the coronavirus pandemic will lead to a record 14 percent gain in global advertising spending this year to a record $657 billion. That would be above the 12.5 percent gain recorded in 2000, and a significant increase from Magna’s previous forecast for an 8 percent increase.
Details at hollywoodreporter.com.