Format Report Card: AC Shows Growth Across The Board.
Even without its Christmas boost, the adult contemporary format has a great story to tell, whether looking at shares month-to-month, this June vs. last, or comparing the first six months of 2022 to that of 2020 and/or 2021, across four key ratings demos. That's one of many takeaways from Inside Radio's analysis of Nielsen's PPM cross-market average quarter-hour share data for Monday-Sunday 6am-midnight. The analysis includes averaging each format's AQH shares to compute January-June delivery in 2020, 2021 and 2022.
Comparing share delivery in the first half of 2022 with that of both 2020 and 2021, AC is just one of the formats with gains across the demo board. Others are classic hits, urban AC, adult hits and rhythmic-AC. Trending in the opposite direction are country, CHR and rhythmic-CHR.
While it still ranks an uncontested first, news/talk is not in growth mode: it's showing steadily declining shares in all four demos from January to June 2022. And while country, still ranked third, is down year-over-year whether it's first-half this year vs. last, or June 2022 vs. June 2021, at the same time it's been rebounding from January to June 2022 among persons 6+ and 25-54.
Another format up in the 6+ demo from the first half of 2020 to that of 2022 is sports, also up 18-34 and 25-54. January-to-June numbers show uptrends across the board for AC, classic rock, hot AC, sports, urban contemporary and modern/alternative rock, the latter even as its shares have declined since 2020.
Comparing shares from June 2021 to June 2022, AC, classic hits, urban AC, urban contemporary and rhythmic-AC are up across the board, while news/talk, country, CHR and Spanish contemporary have gone the other way.