Former basketball player Jay Williams is launching a new weekly podcast via NPR. The network announced the show as part of its presentation Thursday at the Fall IAB Podcast Upfront. The first episode of the weekly interview show will drop in December.
"We are so excited to partner with Jay on this podcast," said Anya Grundmann, Senior VP for Programming and Audience Development, NPR. "His life story has so much to say about resilience and overcoming momentous challenges. His passion, enthusiasm and ability to spark meaningful conversations make him an incredible partner for NPR as we deepen our commitment to telling dynamic and diverse stories.”
The still-untitled show will feature Williams, who since he left the court after a career-ending, life-changing motorcycle accident has become a model for self-reinvention as he has found sobriety, became an author and NBA analyst for ESPN. Each week on the podcast, he will speak with guests from the worlds of sports, entertainment, and pop culture to get at the strategies and mindsets people need to grow empires out of their personalities. From rappers-to-moguls, to talk show hosts-turned-CEOs, the podcast’s creators say listeners will learn the ways that people “play the game in order to win – and stay winning – in a world that asks you to fight.”
“I’m thrilled to partner with NPR for this new podcast,” said Williams. “As someone who has had to reinvent himself, I look forward to exploring how the most successful thought leaders also challenge the status quo and win – and what those winning playbooks look like. Our new show will lean in and share that incredible insight with our listeners.”
The podcast will be executive produced by Williams, alongside Karen Kinney and Yolanda Sangweni. The senior supervising producer will be Rachel Neel.