EMF To Acquire Milwaukee’s ‘B93.3’ And ‘FM 102.1’ In $4 Million Deal.

A pair of heritage music stations in Milwaukee are preparing to sign off as Educational Media Foundation (EMF), operators of the Christian contemporary K-Love and Air1 networks, is expanding its presence in the market.

The group has filed to purchase Milwaukee Music Alliance’s AC “B93.3” WLDB and modern/alternative rock “FM 102.1” WLUM for $4 million. Both stations will be converted to non-commercial stations, EMF says in the filing. The religious broadcaster already operates WLVE (105.3), licensed to Mukwonago, WI, in the Milwaukee-Racine market, which airs its K-Love format.

Once the sale closes, Milwaukee Radio Alliance will still own oldies “Fonz FM” WZTI (1290) in the market as well as country-formatted “Froggy 100.3 & 107.3,” which airs on the Milwaukee-licensed translator W262CJ at 100.3 and the Franklin-licensed W297BY at 107.3, with programming originating on WLDB-HD3.

The Milwaukee Radio Alliance was launched in 1996 as a partnership between Shamrock Communications’ Bill Lynett and All Pro Broadcasting’s Willie Davis, a former NFL Hall of Fame Green Bay Packer.