DoubleVerify Launches AI Engine That Can Recommend Campaign Changes.

DoubleVerify is expanding its push into artificial intelligence with the launch of DV Neura, a new AI engine designed to power everything from media verification and content classification to campaign optimization and automated ad-buying workflows.

The company says DV Neura will serve as the cognitive layer across its DV Media AdVantage Platform, bringing together a range of AI-powered capabilities under a single framework. The announcement comes as advertisers and technology providers race to develop so-called agentic advertising systems that use AI not only to analyze campaigns but also to make and execute decisions on marketers’ behalf.

“Most of the innovation around agentic advertising remains trapped in silos, with AI-enabled features and point solutions disconnected from the broader advertiser opportunity and the core platform,” CEO Mark Zagorski says in the announcement. “DV Neura changes that by connecting DV’s AI-powered capabilities across our platform.”

A key feature is a new DV Neura Insight Agent that allows advertisers to access campaign data and performance insights using conversational AI tools. Through support for the open-standard Model Context Protocol, advertisers can connect Anthropic’s Claude assistant to DV’s platform and query campaign performance using natural-language prompts rather than traditional dashboards and reports. DoubleVerify says integrations with Google Gemini, Microsoft Copilot and other AI assistants are planned.

The company is also developing a DV Neura Activation Agent, scheduled for release during the third quarter, that will go a step further by automatically executing approved campaign changes within advertiser-defined guardrails.

DoubleVerify positions the initiative as an effort to bring transparency and governance to the growing interest in AI-driven media buying. Rather than replacing human oversight, the company says advertisers will maintain control over what actions automated systems can take.

The new platform also expands the role AI plays in DoubleVerify’s core media quality products. DV says Neura combines large language models, machine learning systems and deterministic rules to improve content classification across audio, text, images, and video. It says the approach helps DV interpret emerging topics and nuanced meaning crediting the approach for an increased of its content-classification output nearly 300-fold.

The announcement also offered a glimpse into the scale of DoubleVerify’s AI operations. Since the start of the year, the company says it has monitored or blocked more than 500 million ad impressions appearing on what it characterizes as AI-generated “slop” sites and other low-quality generative AI environments. Meanwhile, its Scibids AI optimization technology now processes roughly 25 billion ad impressions each month.

The launch follows a series of recent AI-related product announcements from DoubleVerify, including new tools focused on identifying low-quality AI-generated content and expanded suitability measurement capabilities for emerging digital media channels. As advertisers increasingly seek ways to manage growing volumes of media data and campaign complexity, DoubleVerify is betting that AI-powered agents will become a central part of how digital advertising is planned, optimized and measured.

“AI is changing how advertising operates, but it does not change what advertisers need most: transparency, control and measurable performance,” Zagorski said. “DV Neura gives advertisers the intelligence and infrastructure to operate with confidence in a more automated, agent-driven world.”