Double Elvis Productions has joined forces with Rit Dye, the iconic brand that generations have been using to produce tie-dye clothing, to sell a limited number of t-shirt and tie-dye kits. The proceeds will go to the group To Write Love On Her Arms. It is a non-profit dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide.
“Raising awareness around mental health with To Write Love on Her Arms is incredibly important to us, and for me personally as I’ve lost two siblings to mental health and addiction,” said Double Elvis co-founder Jake Brennan. “Supporting individuals who are facing these issues is crucial to us, which is why working with TWLOHA, a nonprofit movement dedicated to presenting hope and finding help for people struggling with their mental health, was a perfect partnership.”
Not lost on Brennan is that podcasts Double Elvis has produced often showcase musical artists behaving badly such as its flagship Disgraceland series and mental health issues may be involved. The latest episode of its 27 Club series,which chronicles the sad coincidence of several music greats who all died at age 27, tells of the life and struggles of Janis Joplin.
“When we tell the stories of celebrated artists on our podcasts, they can be inspiring of course, but some of them can also be cautionary tales that demonstrate the significant need for mental health resources and the importance of discussing these challenges openly,” said Brennan.
“I often wonder how many rock stars from the past would be alive today if they had the type of awareness around mental health that we have now as a society and are continuing to reinforce.”
To buy a kit – there are only 27 available – go HERE.