Competitive Info: Streaming Ad Revenue Climbs Toward TV Levels.

Third-quarter 2025 advertising revenue trends show streaming platforms rapidly closing the gap with national linear TV, according to a new report from MoffettNathanson Research.

Major U.S. streaming services are projected to grow ad revenue nearly 18% to $3.8 billion, while national linear TV will fall 10% to $4.65 billion, excluding last year’s Olympic advertising. With Olympic-related ad revenue factored in, linear TV drops 26% while streaming rises 8%.

Netflix leads with a 108% jump to $537 million, followed by Disney+, up 32% to $186 million. Roku and Tubi will post gains of 26% ($373 million) and 20% ($306 million), respectively, while Peacock grows 14% to $527 million, excluding Olympic impact.

Among traditional TV networks, Disney’s cable channels will see modest growth of 4.4% to $705 million, driven primarily by higher interest in sports on ESPN, while ABC will fall 12% to $367 million. Fox remains relatively stable, with its cable and broadcast networks dipping 3% and 2.9% respectively. Warner Bros Discovery, NBCUniversal, and Paramount will face sharper cable declines of 19%, 33%, and 20% respectively, MoffettNathanson said.