Competitive Info: Out-Of-Home Advertising Revenue Hits $2.86 Billion.

Out-of-home advertising revenue grew during the second quarter of 2025, reaching $2.86 billion for the year, up 2.6% year-to-date vs. 2024, according to a report from the Out of Home Advertising Association of America. Digital OOH, which accounted for 36% of quarterly sales, showed a 9.2% lift from a year ago.

During Q2, spending from tech and direct-to-consumer brands continued to drive growth, especially in categories such as streaming, e-commerce and AI-driven software and services. “The surge reflects not only ongoing investments from consumer tech and streaming platforms, but also the expanding role of AI in driving new engagement opportunities,” OAAA's news release says.

Transit generated the greatest growth vs. Q2 2024, up 8.9%, while financial services, communications, insurance and real estate, and local services and amusements were among the strongest performers during the quarter.

Q2 2025's top 10 OOH product categories were: legal services; hospitals, clinics and medical centers; consumer banking; domestic hotels and resorts; local government; colleges and universities; quick serve restaurants; architects, contractors and engineers; computer software (excluding games and education); and chain food stores and supermarkets. Six of these 10 – consumer banking, legal services, architects/contractors/engineers, computer software, domestic hotels and resorts, and hospitals/clinics/medical centers – showed year-over-year growth.

Top OOH advertisers in Q2 were Morgan & Morgan Attorneys, Apple, McDonald’s, Coca-Cola, Verizon, Disney, Universal Pictures, Indeed, T-Mobile, and Comcast. Among the top 100 OOH advertisers, 65% increased their OOH spend from Q2 2024, with FIFA, Rocket Mortgage, Geico, Mastercard and Kia more than doubling their spend. Technology or direct-to-consumer brands accounted for 27 of the top 100, led by Apple, Verizon, Progressive, Amazon, HBO, Turo and Netflix.

“OOH mirrors the cultural and social moments that shape how people spend their time,” OAAA President and CEO Anna Bager says. “Whether it’s on a global stage like the World Cup, national brand campaigns, or in the center of a local community, OOH is where brands show up to connect with audiences at scale. The growth we’re seeing reflects more than revenue, it shows that advertisers trust and rely on OOH to deliver attention, relevance, and impact at the moments that matter most.”