Coleman Insights Launches LGBTQ+ Podcast Study.

Coleman Insights has announced the launch of its first-ever LGBTQ+ Podcast Consumer Study, conducted in conjunction with Women In Media Network and planned for spring 2026.

The survey is “designed to provide critical insights into consumer habits, creator challenges, and industry opportunities within the LGBTQ+ podcasting ecosystem, [and] aims to bridge the gap between creators, audiences and brands while fostering better representation and economic opportunities for both LGBTQ+ creators and consumers,” according to Coleman’s release.

Coleman’s study advisory committee for the initiative currently includes representatives from Women In Media Network, iHeartMedia’s Outspoken Podcast Network, Soundrise, and Earbuds Collective.

“This community deserves more than seasonal campaigns,” Soundrise CEO Harry Clark says. “LGBTQ+ audiences represent real cultural and economic strength. This research will provide new insights to help brands move past transactional marketing to establish more authentic and lasting relationships.”

According to Coleman, the initiative aims to empower content creators to develop more authentic and relevant programming while helping advertisers recognize the value and purchasing power of LGBTQ+ audiences, as well as highlighting the unique experiences, contributions and challenges of diverse and underserved audiences.

“This research represents a crucial step forward in understanding and supporting the LGBTQ+ podcasting community,” Coleman Insights Vice President/Consultant Jay Nachlis says. “By examining the unique challenges and opportunities within this space, we’re working to create a more inclusive and economically viable environment for authentic storytelling.”

Women In Media Network founder Sarah Burke adds, “The LGBTQ+ community represents tremendous untapped potential in the podcasting space. This study will provide the data-driven insights that will shape meaningful connections between creators, their audiences, and brands.”

Learn more about Coleman’s LGBTQ+ podcast study HERE.