Cloud 10 Media And iHeart Form Multi-Year Creative Partnership.
The podcast network and production studio Cloud10 Media has signed a two-year production and distribution deal with the iHeartPodcast Network. As part of the deal, all existing and upcoming Cloud10 Media podcasts will be distributed by the iHeartPodcast Network and will be promoted across iHeartMedia’s multiplatform network, including radio, digital, social media, and live events.
“Partnering with iHeartMedia provides an invaluable opportunity for us to extend the reach of our content,” said Cloud 10 Media CEO Sim Sarna. “We’re looking forward to bringing the best that Cloud10 has to offer to iHeartMedia’s quarter of a billion monthly listeners while also collaborating with iHeart’s team to develop unique and compelling new audio experiences for listeners,” he said in the announcement.
Cloud 10 Media is the studio behind hit podcasts such as Busy Philipps is Doing Her Best, Daddy Issues with Joe Buck and Oliver Hudson, and Work in Progress with Sophia Bush.
As part of the partnership iHeartMedia and Cloud10 Media will collaborate to develop and co-produce new podcasts that they say will leverage the “creative experience” and “innovative insight” from both companies. More details on how that new slate of shows will look are expected early next year.
“Sim and his team lead the way in developing the most engaging celebrity-driven podcast content in the industry,” said Will Pearson, the COO of the iHeartPodcast Network. “We are excited to team up with Cloud10 Media to create innovative new audio experiences for our listeners and bring them even more of the shows they crave.”
Cloud 10 Media will reportedly continue direct selling its podcast inventory. But it will also team up with iHeart to take advantage of its sales relationships and expansion into the programmatic marketplace.