Clinch Taps AI To Help Marketers Predict Which Ads Will Actually Work.

Will the ad work? That question bedevils plenty of marketers. Now Clinch, the ad serving company that made the leap into digital audio earlier this year, is aiming to help answer the question. It is debuting a predictive creative scoring suite within its platform that will leverage AI to help advertisers understand how effective their creative is likely to be in capturing audience attention and sales lift before a campaign goes live.

Clinch CEO Oz Etzioni says allowing marketers to see how well an ad works and in which channel, it will help digital audio prove itself when buying decisions are made. “Digital audio has always worked, but it hasn’t always been easy to prove ahead of time. When you give buyers that confidence early, you naturally see more dollars flow in,” he says.

Clinch’s Predict IQ Scores will sit inside its Flight Control platform. They are powered by the Predict IQ Attention Score. Developed by the creative intelligence company Adverteyes, it predicts how well a campaign will capture audience attention, and whether a marketer needs to adjust, refine, or activate its creative.

It does that by evaluating the creative assets against campaign context, enabling advertisers to predict performance by channel and audience parameters such as age, gender, format, and time of day, before running the media. The tools will use dialogistic tools to offer suggestions for how a campaign can be better aligned with the goals. And it says the campaign will be automatic re-scored any time creative elements or audience inputs are updated, as concepts evolve.

“Agentic advertising systems work best when they are powered by human truth and real business outcomes,” said Max Kalehoff, CEO of Adverteyes. “With our sales-validated creative intelligence embedded directly into Clinch’s Flight Control workflow, advertisers and agencies now can see instantly whether an asset is likely to capture real human attention and drive brand growth.”

Clinch says Adverteyes is the first partner to contribute to the Predict IQ Scores, suggesting other data providers are in the works.

“Advertisers today need insight around what will actually capture attention, long before a campaign goes live,” Etzioni says. “By assessing your Predict IQ Score in Flight Control, teams can get an immediate read on how their assets are likely to perform, along with guidance on how to improve them. It’s a smarter way to work — optimizing creative before launch to reduce waste and maximize impact with your media spend across every channel from day one.”