Lifestyle podcast Gals on the Go, hosted by influencers and YouTube stars Danielle Carolan and Brooke Miccio, are teaming with the skincare band Fresh beauty for a live podcast recording event in New York City on June 22 as part of the annual Fresh Beauty Rose Pop-Up. In addition to the live podcasting event, Carolan and Miccio will also host an influencer dinner on behalf of the brand.
“Danielle and Brooke’s bubbly personalities and ability to have authentic conversations on their podcast, Gals on the Go, made them the obvious choice for this Gen Z targeted partnership,” said Fresh VP of Marketing Juliana Hendershot. “Their commitment to curiosity and creating emotional connections perfectly aligns with our brand mission at Fresh.” Fresh Beauty is part of the luxury conglomerate LVMH.
Launched with PodcastOne in 2019, the weekly Gals on the Go podcast highlights conversations about friendship, navigating early adulthood, social media trends, relationships, family and more.
“Gals on the Go has always been about putting your best face forward as we navigate this thing called life,” said Carolan and Miccio in a joint statement. “We couldn’t be more excited about partnering with them for our very first live event.”
Sue McNamara, Chief Revenue Officer of PodcastOne, says the event demonstrates the ability to connect brands with podcasts and hosts that resonate with audiences.
“Our desire to amplify and highlight products and partnerships with out of the box concepts, ideas and innovations allow us and our shows to align with market leading companies like Fresh Beauty,” she said in a statement.
Comments