Magellan AI has added a new feature for campaign analysis and optimization. Through custom tags and groupings, users can organize campaign performance data in ways that matter most to their business. It says users can create line-item groupings and generate reports across multiple dimensions – including publisher, buy type, creative, and audience.
“Our Groups feature lets you create custom tags and groupings so you can view and analyze your campaign performance in ways that matter most to your business,” it says in a blog post.
Magellan AI says the feature will allow podcast advertisers to compare different tactics and strategies within a single campaign, such as B2B vs. D2C or contrasting creative approaches. It also gives users a more complete picture of how different segments, strategies, and audience targets are performing, such as identifying top-performing audience segments, publishers, and tactics to help them decide how they are going to execute future campaigns.
Magellan says its two largest customers have already begun to use the feature and by creating custom tags for several different tactics and creatives, they have already identified key optimization opportunities to drive better results from their podcast ads.
Comentários