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Audio advertising: How Audience Buying Is Helping Brands Connect With Their Target Market.

The audio revolution is on the rise. According to a recent study by Insider Intelligence, digital audio consumption is highly prevalent in the US. In 2022, 74.5% of US internet users, equivalent to 222.7 million people, listened to digital audio, with over half of them using smartphones as their preferred audio devices. Industry experts predict that by 2026, an impressive 193.3 million people, representing 55.8% of the population, will listen to audio on smartphones each month.

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