Audible Teams With iHeart For Celebrity-Fueled Audiobook Club.
- Inside Audio Marketing
- 4 hours ago
- 2 min read

The iHeartRadio app may not have a dedicated vertical of audiobooks, but a new tie up between iHeartMedia and Audible will bring something for audiobook lovers to discover. In a joint production, iHeart’s branded content studio Ruby has debuted “Earsay: The Audible and iHeart Audiobook Club.” It is a limited podcast series featuring audio-first storytelling experiences. Hosted by actors and audio enthusiasts Ed Helms (The Office, The Hangover) and Kal Penn (Harold & Kumar, House), each episode will bring together a star-stuffed lineup of iHeartPodcast hosts and special guests to dive into the Audible projects they can’t stop listening to.
Episode one will feature a special appearance by actress Jennie Garth (90210), host of the “I Choose Me” podcast. Garth will join Helms and Penn to discuss the Audible Original adaptation of “Pride and Prejudice,” an audio reimagining of the classic Jane Austen novel, highlighting modern sensibilities and a fresh take on timeless themes. Future guests and titles will include Randy McKinnon, creator of “The Prophecy,” an Audible Original supernatural thriller series that follows a woman facing otherworldly forces in a high-stakes battle for humanity’s future.
The first episode of “Earsay: The Audible and iHeart Audiobook Club” is now available. New episodes will be released biweekly on Thursdays.
Separately, iHeartPodcasts also says “SNAFU with Ed Helms” has just launched its fourth season. Produced by SNAFU Media — a partnership between Helms’ Pacific Electric Picture Company and FilmNation Entertainment — and iHeartPodcasts, each episode dives into a bite-sized SNAFU from history, told with a comedic twist, as Ed and his famous friends unpack what these fiascos, blunders, and disasters say about us as human beings. The new season comes on the heels of Helms’ bestselling book, “SNAFU: The Definitive Guide to History’s Greatest Screwups,” which elaborates on some of the most outrageous SNAFUs since World War II.