ANA Honors Standout B2B Campaigns, Agencies At 2026 B2 Awards.

The Association of National Advertisers (ANA) recently honored the top campaigns in business-to-business marketing, announcing the winners of its 2026 B2 Awards during the ANA Masters of B2B Marketing Conference in Chicago.

The awards, which recognize excellence across categories including artificial intelligence, emerging technologies, demand generation and content marketing, marked their 50th anniversary this year.

“The B2 Awards continue to showcase the growing influence of marketing as a strategic growth driver in B2B. What distinguished this year’s winners was their ability to combine bold creativity, emerging technologies, and measurable outcomes to conquer difficult strategic and/or commercial business challenges. At a time when expectations of marketing have never been higher, these companies or brands are setting standards of excellence. Simply put, they are demonstrating the critical role B2B marketing plays in driving genuine enterprise value,” Dean Aragon, Chairman of the ANA board, says in a news release.

The competition’s Best in Show award went to financial technology company FIS and agency partner Sid Lee USA for “Money in Harmony,” a video marketing campaign highlighting the challenges businesses face without integrated fintech solutions.

According to the ANA, the campaign used targeted storytelling across connected television, LinkedIn and YouTube, helping increase demand and lead-generation effectiveness by 57%. The effort also generated $26 million in attributable contract value and produced a 700% return on investment on a $6 million media buy.

Among agencies, Code and Theory led all winners with 16 awards, followed by Park & Battery with 13 and Mower with seven. Unisys earned the most brand awards with seven wins, while Esquire Bank collected six awards in partnership with Park & Battery. Carhartt received five awards, and Microsoft, Roto-Rooter, T. Rowe Price and Workday each earned four.

“As we celebrate the 50th anniversary of the B2 Awards, we are recognizing more than exceptional campaigns — we are celebrating five decades of innovation, creativity, and leadership that have helped shape the evolution of B2B marketing,” says Dagmara Szulce, Executive VP of the ANA B2B Practice. “This year’s winners demonstrate that the most effective B2B marketing is not only data-driven and performance-focused, but also deeply human, emotionally resonant, and capable of creating lasting business impact. Their work represents the very best of where our industry is today — and where it is headed next.”

The ANA said the awards continue to recognize campaigns that demonstrate innovation, creativity and measurable business results across the B2B marketing sector.

For the complete list of winners in the 2026 B2 Awards competition, along with additional program details, click HERE.