They are more likely to call Alex Cooper boss than daddy, as the host of the popular Call Her Daddy podcast has formed a new production company that will produce podcasts and other content. Called The Unwell Network, Cooper will put her flagship show under the banner. And while Call Her Daddy will remain exclusive to Spotify, the other new Gen Z-targeted shows that she produces will not.
“I have an uncommon and amazing relationship with my audience. We have this connection and bond built upon trust that’s allowed us to cover all sorts of topics in a way that isn’t exclusive or intrusive,” Cooper said in a statement. “We live in a world where we are inundated with content, but The Unwell Network will be the source everyone can go to for unique perspectives exploring what’s top of mind today for this generation.”
Moorea Mongelli, most recently Senior Director of Podcast Operations at Studio71, has been recruited as President of The Unwell Network.
“We’ve curated a slate of hosts we know will transform long form content as we know it,” Mongelli said. “Our team is delighted to bring the Gen Z audience content tailored just for them. I’m ready to get my hands dirty and maximize our audience and revenue through carefully calculated marketing, development, and monetization.”
The launch of The Unwell Network, which was first reported by Deadline, comes with the launch of its first two projects. One will be a show hosted by social media star Alix Earle known for her fashion and makeup tips. The other new podcast will be hosted by Madeline Argy, who has also found a following on social media with her wellness content.
Cooper said in the announcement that they have a “unique presence that captivates an audience” even as each of the women approach content in very different ways. “I feel honored to be at a place in my career where I can pass along knowledge and advice for a new generation of creators to flourish,” Cooper said.
The Unwell Network will be a subsidiary of Trending, the media company created by Cooper’s fiancé, film producer Matt Kaplan. His Ace Entertainment, which has produced TV shows like Netflix’s “XO, Kitty,” and films including “To All the Boys I’ve Loved Before,” will be tapped by Trending for financing, producing and distribution.
Cooper, 28, signed a distribution deal with Spotify for Call Her Daddy in June 2021, paying her a reported $60 million. The investment seems to have paid off since it has become one of the most listened-to podcasts for Spotify, especially among women. The podcast has also been among the biggest embracers of video.