AdLarge Expands Reach To Female Listeners With Adalyst Media Deal.

AdLarge Media is doubling down on its mission to amplify women’s voices in podcasting. Its fwd. network has picked up ad sales duties for Adalyst Media’s full roster of shows, expanding the reach of its fwd. network and further positioning it as a destination for female-driven content.

Adalyst Media, co-founded by Amy Wilson and Margaret Ables — creators of the hit podcast What Fresh Hell: Laughing in the Face of Motherhood — has grown into a network of 25 shows tailored to women and moms. It also includes shows like Struggle Care, Tilt Parenting, No One Told Us and No Guilt Mom.

“We’ve always believed in the power of the female-facing vertical,” says Wilson. “Joining forces with the fwd. network means our podcasts will benefit from shared vision and expanded support — from sales to operations.”

Launched in 2017, What Fresh Hell offers practical advice, parenting strategies, self-help techniques, and the workload that comes with the chaos of motherhood. It has had more than 11 million lifetime downloads.

“We’re proud to bring What Fresh Hell to the fwd. family, where we know our shows will thrive,” Ables says.

AdLarge CEO Cathy Csukas calls the addition of What Fresh Hell a “natural next step” for the network. “Amy and Margaret have built an incredible community around Adalyst,” she says. “We’re honored to carry that momentum forward, providing more resources, better monetization tools, and even stronger brand partnerships for their creators.”

With this acquisition, the fwd. network grows to more than 75 shows, covering everything from true crime and parenting to wellness, business and pop culture. The expansion strengthens AdLarge’s ability to offer brands a direct line to millions of female listeners each month with a combined reach of more than 200 million global listeners across AdLarge’s entire portfolio.