Ad Market Up 14% In July, Best Yet In Extended Expansion.

The U.S. ad market started off its third quarter on a high note, posting a year-over-year gain of almost 14% in July, according to the latest U.S. Market Tracker from Guideline.

That result compares with an expansion of almost 7% for the same month a year ago — suggesting that the double-digit gains aren’t about easy comps, but signal material growth, MediaPost says.

The 16th consecutive month of expansion comes against the backdrop of industry insiders contemplating the possibility of another advertising downtown.

Guideline’s U.S. Ad Market Tracker is a composite monthly index from Standard Media Index, designed to provide a real-world measure of U.S. ad spending, based on actual invoiced media buys — including on radio — from the major agencies and their clients. As such, it is mostly representative of spending by larger national advertisers.

The data is powered by Standard Media Index and covers radio, television, digital, print and out of home media types. It is based on actual spending data from the SMI pool partners at major holding companies and large ad agencies, representing 95% of all U.S. national brand ad spending.

See Guideline’s U.S. Ad Market Tracker HERE.