Adweek says that, according to data provider Adobe Analytics, Americans spent a record-setting $9 billion online on Black Friday this year. That’s a 21.6% increase over 2019 when consumers spent $7.4 billion. The final numbers fell within Adobe’s predictions, which put estimated spend on Black Friday between $8.9 billion and $9.6 billion as of midday on Friday.
Read the full story at adweek.com.