3 Reasons Why You Should Use a Podcast in Your Content Marketing Strategy.


Audio content - and specifically podcasting - is a powerful content marketing strategy that connects business leaders directly to consumers in an intimate way. When your consumers hear your “voice,” they feel more deeply connected to your brand. If you’re not using podcasting in your content marketing, you’re missing an opportunity to build your audience, connect with new consumers and convert casual followers into customers, according to an article at Entrepreneur.com.


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