2025 Radio Mercury Awards Finalists Announced.

A total of 107 radio/audio spots and campaigns have reached the final round of the 2025 Radio Mercury Awards. The submissions were created by advertising agencies, audio companies, brands, production companies, radio stations and students, according to an RAB news release.

The finalists range from regional to large ad agencies and radio stations, as well as national and local advertisers from business categories including consumer packaged goods, entertainment, healthcare, nonprofits, quick-serve restaurants, retail, telecommunications and travel.

“To me, radio is one of the purest forms of award shows. Where most other categories require complex case studies just to explain the idea... radio is simple. You play the spot, and the room is either impressed or not. It removes inflated results and lets the creative do the talking,” says Chad Broude, co-founder/co-chief creative officer, Highdive Advertising and Radio Mercury Awards Chief Judge.

“The Radio Mercury Awards showcase audio at its best,” noted Mike Hulvey, President and CEO, RAB, and chair of the Radio Creative Fund. “This year’s final round judges were judicious and thoughtful, and we look forward to awarding this year’s winning work and celebrating the craft.”

In addition to Chief Judge Chad Broude, the final round jury included Danny Gonzalez, Founder and Co-Chief Creative Officer, Bandits & Friends; MacKenzie Hart, Associate Creative Director, Copy, Ogilvy, NY; Donnell “Dojo” Johnson, Group Creative Director, Arnold Worldwide; Andrew Kong, Senior VP, Creative Director, Deutsch; Flor Leibaschoff, Co-Founder and Chief Creative Officer, BeautifulBeast; Mel Routhier, Global Chief Creative Officer, Health and Wellness, VML; Brian Siedband, Co-Founder, Co-Chief Creative Officer, Quality Meats; and Jeff Warman, Partner, Chief Creative Officer, Curiosity.

Event sponsors include Hubbard Radio, Beasley Media Group, Bonneville International, Cumulus Media, Katz Radio Group, Nueva Network, Xperi, Audacy, Sound & Fury, World Wide Wadio, iHeartMedia, Nielsen, Radio One, Skyview Networks, Triton Digital, Zimmer Radio and Marketing Group and Miller Kaplan.

The Radio Mercury Awards winners will be presented Thursday, June 5, at SONY Hall in New York City. For a complete list of finalists, click HERE.