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Writer's pictureInside Audio Marketing

You've Heard Of Podcasts. Now, Make Way For 'Microcasts.'


Microcasts are little audio shows that brief a listener on a single, usually tightly thematic topic in under 5 (or at most 10) minutes. They typically require less production, making them easy and efficient to create on a daily basis. Are they the next big thing?


Read the full story at wbur.org.

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