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Will Packer Media Debuts New Unscripted Podcast.


Will Packer Media, a production and branded content company led by Hollywood producer Will Packer, is partnering with iHeartPodcasts to release a new 12-episode series highlighting brands from the fashion, food, media, and music industries that have helped shape and define today’s culture. Called Idea Generation’s All Angles, the podcast is hosted by Noah Callahan-Bever, former Complex Chief Content Officer and founder of Idea Generation – an independent media brand dedicated to the education and inspiration of tomorrow’s creative entrepreneurs – the unscripted series steps behind the curtain and talks with a variety of company leaders to uncover the crucial role that team chemistry has played in the making of the most popular culture-creating brands today.


“There is a greater intensity in interest around not just the ‘who’ but the in-depth answers to the ‘why,’ ‘how’ and ‘when’ of American success stories,” said Packer. “This podcast gives listeners that specificity they crave.”


On each episode, the show will feature an oral history format that weaves together a bevy of insider voices culminating in a 360-degree narrative that tells the story of each brand. Utilizing the voices of key players and teammates, the show will discuss the ins and outs that helped take the company from an idea to an empire.


"Since the days of Henry Ford and Walt Disney the founder myth has been a foundational part of how the media has framed success in business," said Callahan-Bever. "But creating a great brand takes more than just one person's ideas or efforts—they're born out of the confluence of a founder's vision and the executional and operational expertise of their partners. And along the way there's going to be both collaboration and conflict, steel sharpening steel, and from that process excellence can be achieved. Our goal with All Angles was to capture that magic, and show aspiring entrepreneurs that there are so many crucial roles and crucial steps—and sometimes even crucial fights—that have to happen to build a culture defining brand."


In the two-part debut, Callahan-Bever will chat with entrepreneur Steve Rifkind, founder of Loud Records—the 90’s hip-hop record label responsible for developing acts like Wu-Tang Clan, Mobb Deep, and Big Pun—as well as his co-founder, Rich Issacson, legendary artist and repertoire (A&R) representatives Matt Life and Sean C, and Mobb Deep's Havoc.


“This new podcast with Noah will give listeners the opportunity to hear never-before-told stories about the trials and tribulations of transforming a brand,” said Will Pearson, President of iHeartPodcasts. “In today’s world, we’re seeing more and more aspiring entrepreneurs looking for their breakthroughs, and this podcast gives listeners a behind-the-scenes look into what goes into making a successful brand and how the people surrounding you can help champion your ideas.”


Idea Generation’s All Angles debuts today (June 22) with new episodes released weekly on Thursdays.

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