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Writer's pictureInside Audio Marketing

Why Brand Affinity Matters More Than Brand Awareness In The Covid Economy.


More marketers are boldly embracing the discipline of brand affinity marketing, wherein brands create and distribute long-form, binge-worthy content like podcasts or video series to positively impact the overall sentiment, perception and value of a brand. And it seems binge-worthy content, like podcasts, delivers the best results.


Read the full story at adage.com.

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