Why Brand Affinity Matters More Than Brand Awareness In The Covid Economy.

More marketers are boldly embracing the discipline of brand affinity marketing, wherein brands create and distribute long-form, binge-worthy content like podcasts or video series to positively impact the overall sentiment, perception and value of a brand. And it seems binge-worthy content, like podcasts, delivers the best results.

Read the full story at adage.com.

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