There are a number of marketers’ favorites on the docket later this year that are slated to run using in-person or hybrid live-virtual formats, including Europe’s Cannes Lions and Mobile World Congress as early as June, and Advertising Week New York. There are still questions, but the current trend seems to be one of optimism that a return to normalcy will come before the end of the year. Ad Age has broken down a handful of adland’s biggest events in 2021—and how their executions might differ from previous iterations.
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