Walmart Selects Publicis Groupe As Agency Of Record For Media.
- Inside Audio Marketing
- Aug 16, 2021
- 1 min read

Walmart has selected Publicis Groupe as its media AOR to lead media planning and buying for Walmart U.S., the company has confirmed. It began a review early in the year for what COMvergence estimates is a $420 million account. The win marks a return of the business to Publicis, which held it prior to the current incumbent, WPP’s Haworth.
Full story at mediapost.com.
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