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Walmart Selects Publicis Groupe As Agency Of Record For Media.

Walmart has selected Publicis Groupe as its media AOR to lead media planning and buying for Walmart U.S., the company has confirmed. It began a review early in the year for what COMvergence estimates is a $420 million account. The win marks a return of the business to Publicis, which held it prior to the current incumbent, WPP’s Haworth.

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