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Writer's pictureInside Audio Marketing

Walch: Proof Of Podcast 'Stickiness.'


The Mobile Trends Report from Apple reveals how the coronavirus is affecting travel and commuting. It shows transit usage is down 74%, people are walking 46% less and driving is down by 35%. Naturally, media habits are affected too. But Libsyn VP Rob Walch sees a silver lining in the data: podcast listening isn't down dramatically, showing the medium's popularity and strength. (PodcastNewsDaily)

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