Sports betting audio network VSiN inks a content distribution with Gow Media, which will create one of the largest sports radio networks in the country with more than 300 affiliates. Beginning on Jan. 9, 2023, VSiN content, including long-form betting shows and Brent Musburger’s 60-second “Action Updates,” will be featured across all of Gow Media's SportsMap affiliate stations, replacing content from SportsGrid, and more than doubling VSiN’s broadcast radio affiliate network. The added reach places VSiN content in major markets including Houston, Detroit, San Diego, and Los Angeles.
“We are thrilled to be working with VSiN,” CEO David Gow said in a release. “VSiN has set the standard for sports gambling content. Through this content distribution deal, we will bring together some of the most influential personalities in sports radio to entertain and inform our combined audiences.”
VSiN was acquired by DraftKings in March of 2021.
“David Gow has created a powerhouse in the U.S. radio industry, and we couldn’t be more excited to be his choice to deliver real-time sports betting news, analysis, and insights to the growing SportsMap radio audience,” VSiN Founder/CEO Brian Musburger remarked. “This expanded distribution is a testament to VSiN’s commitment to delivering superior sports betting content. Over the past five years, VSiN has established itself as a leading voice in this space, and now as the largest national sports betting network, we will bring our unique brand of sports wagering content to more fans than ever before.”