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Voice Tech Poised To Go Mainstream Thanks to COVID-19.

For years, brands and agencies have hyped voice technology as a marketing game-changer. Still, even as the number of consumers using audio on smart speakers rises, voice has remained a minor player for uses like shopping. But the tech is poised to enter the mainstream with COVID-19 making consumers touch-averse, prompting marketers to find ways to make ordering as simple and contact-free as possible.

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