Veritonic, the creative research and analytics company that provides testing and performance tech for audio, announces the first annual Audio Intelligence Summit, Tuesday, March 1 in New York.
Veritonic says brand leaders, publishers, and agencies will gather to discuss their audio and podcast ad strategies, with an emphasis on creative testing and measurement practices.
The summit also promises to present never-before-seen data and insights around the impact of individual audio elements on campaign success, including voice, music, tone, pacing, use of sound effects and functional sounds, keywords and calls-to-action.
“We look forward to bringing a first-of-its-kind measurement summit to the audio industry,” CEO Scott Simonelli said in a release. “Brands and marketers are no longer asking if they should invest in audio, but what that investment should sound like to fully harness the burgeoning opportunity. This summit will spotlight innovations in the audio and podcast industry including advertising formats, branding and optimization practices for maximum reach and influence, and the data and analytics that are driving decisions and increasing ROI for the foremost thought leaders in the industry.”
Veritonic says the summit will comply with all local COVID policies in effect at the time of the event. Specific measures and additional event information will follow.