Veritone has added feature enhancements to its Advertising and Content Intelligence Suite designed to safeguard data privacy and ad revenues.
The Advertising and Content Intelligence Suite is a set of AI-powered applications and solutions that help media organizations, advertisers, and broadcasters optimize their content, ad campaigns, and audience engagement. The suite uses Veritone's aiWARE platform to provide a range of media monitoring, content discovery, ad verification, and analytics capabilities.
The company says the updates fit a broader trend noted in Gartner’s “Use AI to Increase Digital Advertising Efficiency and Impact” paper that recommends users “prioritize ad tech platform investments that integrate or incorporate privacy-enhancing AI applications.”
Veritone says the enhancements will allow users to overcome data granularity loss from Google Analytics GA4 with Attribute Pixel; demonstrate the value of their customers’ linear advertising investments with Industry Lift Benchmarking; restore critical insights with Google Big Query (GBQ); and easily automate the creation of tailored watchlists and recap reports delivered straight to the customer’s inbox through the new Watchlist Kickstarter feature in Veritone Discovery.
“Veritone's latest enhancements to our Advertising Content and Intelligence Suite empower our clients to adapt to new AI-powered media management methodologies and lead with sophisticated tools that help them to increase their ad revenue,” Veritone Media and Entertainment GM Sean King said in a release. “Our new enhancements prioritize data privacy and security and provide broadcasters with nearly instant insights, enabling them to make data-driven connections between ad placement and audience impact.”
Veritone will showcase its Advertising Content and Intelligence Suite during the 2024 NAB Show in Las Vegas.