US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. And although any growth is welcome in the current climate, this represents the smallest percentage year-over-year growth OOH has seen since Q3 2018, according to figures released by the Out of Home Advertising Association of America (OAAA). The first quarter of 2020 finds Apple, McDonald’s, Geico, Amazon and HBO as the top 5 OOH advertisers.
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