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Twitter/X Share Of Ad Dollars Decline Nearly 60% Under Elon Musk.

According to Mediapost, X's share of ad dollars has dwindled to 5% of U.S. ad spending, compiled by Guideline from actual invoiced media buys processed by the major agency holding companies and big independent media agencies. That's down from 12% in the period preceding Musk's reign, which closed Oct. 27, 2022.

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