Inside Audio MarketingOnline Ads Are Turning Off Consumers.
AdAge reports on a new survey that looked at peoples’ feelings towards various aspects of online advertising including frequency, message content, targeting strategies, and more, and found many simply feel “meh” towards online ads. Few of those surveyed actively trust and engage with online advertising. The majority reporting indifferent feelings. The study was conducted late last year among consumers in both the U.S. and Australia.