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TransUnion Finds 92% Of U.S. Adults Now Subscribe To At Least One Paid TV Or Audio Streaming Service

A new survey from TransUnion finds 56% of U.S. adults saying they’ve increased their use of paid streaming services since the pandemic started in March, and 45% saying that they’ll make paid services "a permanent part of their lives” going forward. Overall, TransUnion found 92% of U.S. adults saying that they now subscribe to at least one paid television or audio streaming service. And nearly half (48%) report subscribing to three to five services now, up from 37% prior to the pandemic.

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