Top Podcast Advertiser BetterHelp Debuts Its Own Mental Health Show ‘Mind If We Talk?’

BetterHelp is one of podcasting’s biggest advertisers spending millions of dollars in the medium each month — adding up to $57.8 million in 2024, according to Magellan AI estimates. Now the online therapy platform is launching its own show. BetterHelp is launching its own podcast called Mind if We Talk? Hosted by licensed therapist Haesue Jo, each episode features a personal story from someone who’s experienced a common struggle we all face in life, but many times are not equipped to navigate, followed by a mental health expert who breaks it down with practical insights.

Season one of the podcast is aimed at fostering in-depth discussions based on mental health topics important to BetterHelp’s millions of members around the world, which includes coping with grief, redefining masculinity, overcoming imposter syndrome and more. 

“We have all been there, searching for answers, hoping something clicks, but therapy isn’t just another article or tip — it’s much more personal. It’s about two human beings sitting down, getting real, and trying to solve a problem,” says Jo. On the podcast’s preview, she says the show aims to “demystify” what therapy is really about. It features interviews with BetterHelp’s licensed experts, mental health advocates, influencers and celebrities like Go Help Yourself podcast host Misty Stinnett, Dr. John Delony, and author Case Kenny.

The first episode of Mind If We Talk? will be available May 22.

The new podcast comes alongside the release of its first-ever State of Stigma survey aimed at breaking down barriers to care and ensuring people around the world can get the support they deserve. The company gathered insights from more than 16,000 people across 23 countries to better understand the fears, beliefs, and cultural narratives that continue to hold people back from seeking help.

Across the globe, the findings are clear: people want mental health support, but stigma, doubt and silence often stand in the way — leading to social isolation, low self-esteem, increased stress and reduced productivity.

Among the survey’s findings is that people who spend four or more hours a day on social media are significantly more likely than those who abstain from social media to believe mental health care doesn’t improve well-being (47%), say therapy rarely solves personal problems (42%) and feel judged for seeking help (47%).

“While awareness of mental health issues has never been higher, we’re seeing stigma and lack of access still prevent millions from getting the care they deserve,” President Fernando Madeira says. The State of Stigma report is a critical first step in driving change. It not only shows the challenges we’re up against but charts a path forward for how we can overcome the biggest barriers preventing people from getting care.”