TiVo Creates Bigger Channel For iHeartRadio In The Living Room.

For more than a decade, TiVo users of select devices have had access to thousands of live radio station streams through a partnership iHeartRadio. But as living room devices become a bigger distribution point for music, podcasts and other audio content, iHeartRadio’s reach is growing.

Xperi’s TiVo Platform Technologies has expanded its arrangement with iHeartMedia making the iHeartRadio streaming app one of the newest content partners for TiVo OS. That is its year-old operating system that is quickly gaining traction among television manufacturers. The move means U.S. consumers using TiVo OS-powered Smart TVs made by brands like Sharp and Panasonic will now have an iHeartRadio app at their fingertips. Users will be able to access streaming music, live radio and podcast content across a wide variety of genres through the app.

While iHeartRadio will only be featured for U.S. audiences, the TiVo OS has now been adopted by 10 brands to date and is available to consumers in over 40 countries. The platform is available on a full range of Smart TV devices, ranging from 2K to 4K. It has also been extended to a number of additional consumer electronics device types, including set-top boxes, soundbars, and mini-LED monitors. The company says the result is its “content-first” experience reaches millions of households.

For iHeartMedia, the opportunity will only get bigger. Xperi CEO Jon Kirchner said on the company’s earnings call in November that Xperi expects to scale up the U.S. distribution of Smart TVs powered by TiVo this year, reaching national coverage during the second half of 2026.

The inclusion of iHeartRadio adds to several other recent additions by TiVo OS. It has also added the horror content producer Cineverse and the anime brand Crunchyroll. Sports fans will also find an official NBA app, plus an expanded lineup of free channels dedicated to a wide variety of sports, including NASCAR, Tennis TV, and Red Bull TV.

TiVo OS is also introducing several features designed to enhance content discovery and engagement including a dedicated spot on the TV screen for content provider recommendations. It says that will enable personalized content suggestions.

“Our mission is to simplify and enrich television for everyone,” said Geir Skaaden, Executive VP and Chief Product and Services Officer at Xperi. “With these new features, partnerships, and sports offerings, TiVo continues to deliver extraordinary entertainment experiences while creating compelling opportunities for advertisers and content providers.”

TiVo is also using this week’s Consumer Electronics Show in Las Vegas to demonstrate new advertising features, including full-screen video advertisements and shoppable QR codes to more than 5.3 million monthly active users on the TiVo One platform.