Chiropractic group The Joint temporarily closed its clinics, shortened business hours, slowed down expansion and experienced reduced patient demand due to the global pandemic. Despite the coronavirus, the company maintained roughly 60% of its expected patient visits. It shifted its ad messaging to emphasizing chiropractic care as an essential healthcare service and to provide patients with additional safety and support. According to the company's Q1 2020 earnings call, many of its large markets continued their media buys on TV and radio.
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