The first is to partner with the podcast that you’ll be advertising your brand on (or use a marketplace such as Megaphone or Acast), and then create a short ad for your brand. This ad will then be placed into the podcast either in the pre-roll, midroll, or post-roll. The other option is to have the host of the podcast that you’re advertising on read or create a personalized ad for your brand.
Read the full story at quillpodcasting.com.