Twitter is quickly establishing itself as a go-to destination for conversative media. The Daily Wire says it will put all of the video simulcasts of its podcasts on the social media network beginning next week. “We see a lot of opportunity with Twitter,” Co-CEO Jeremy Boreing wrote on Twitter, adding that The Daily Wire will be making “another major announcement” next week.
The new arrangement does not mean that podcasts will no longer be available on listening apps. Instead, Axios – which first reported the partnership between the two companies – says that The Daily Wire will only make full episodes of their video simulcast available on Twitter and DailyWire+, which is the company’s subscription service. There will be some exceptions, however with a few podcast videos still showing up on YouTube and the conservative video site Rumble.
While most podcasters have been focused on YouTube, the video site has become a sore spot for The Daily Wire. Last month YouTube said it would no longer open The Matt Walsh Show to monetization after comments the host made about transgender influencer Dylan Mulvaney. Axios reports the show had been pulling in about $100,000 per month on YouTube.
No formal deal has been signed between Twitter and The Daily Wire according to Axios. Boreing said he is attracted to Twitter because of CEO Elon Musk’s pledge to make the site a home for free speech among conservatives. Boreing told Axios that as long as Musk delivers on monetization opportunities and more sophisticated analytics for content creators, he expects they will do more with Twitter.
The decision to step away from YouTube is a risk for The Daily Wire, since the vast majority of video viewing online occurs on the site. Twitter has also come under fire for pulling back on hate speech and other risqué content, which typically are red-flagged by advertisers. But with the announcement last week that Musk has hired NBC ad veteran Linda Yaccarino as CEO, that could help ease some brands back onto the site.