The Audio Opportunity: Is Major Media Missing the Movement?

Spoken word audio is in the midst of a resurgence, aided by new technology and services, but predominantly because it is returning to its natural form… storytelling. But some "Giant media companies" are sleeping on audio, says Michael Jenson, co-founder of the curated audio platform Spkr. In a podcastmovement.com post (which originated at Medium.com), Jenson observes that aggressive investments by Facebook, Apple, and Google have failed to appreciate the potential of spoken-word content.

Details at Medium.com.