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Thanks To Ads, The NewsWorthy Creator Erica Mandy Says Her Mission Has Become A Businesses.

The daily news podcast The NewsWorthy has reupped its ad partnership with Libsyn’s AdvertiseCast. The Erica Mandy-hosted show has been a longtime Libsyn and AdvertiseCast user, and it will continue to leverage the platform to augment its host-read program with programmatic ad revenue sold via AdvertiseCast’s programmatic platform.

“With Libsyn as our longstanding hosting partner and AdvertiseCast as our valued advertising platform, I’ve been able to grow The NewsWorthy into a sustainable business and provide credible value to our news-loving listeners on a daily basis,” Mandy said.

The former CBS reporter recognized both the audiences’ and her own fatigue with talking heads, alarmist headlines, and monotone voices and walked away from television news in 2017 to launch The NewsWorthy podcast. The 10-minute short-form daily podcast is positioned as a way to access the top news stories, covering politics, technology, business, and entertainment news from a variety of sources. Libsyn says it has had “millions of downloads” since its launch nearly six years ago.

“Our renewed partnership creates a clear opportunity for brands and advertisers to align with The NewsWorthy’s ‘fast, fair, and fun’ take on the day’s top stories and reach a growing set of engaged listeners seeking trustworthy news sources,” said Trevr Smithlin, Head of Publisher Relations at Libsyn’s AdvertiseCast and Chief Innovation Officer at Libsyn.

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