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SVOD Services Now Rival Live TV As Default TV Viewing Option.

TV viewers are almost twice as likely to turn to an online source as an MVPD set-top box when they want to watch something, according to the latest annual survey on the topic from Hub Entertainment Research. MediaCharts reports on the survey, which also says among TV viewers ages 16-74 surveyed for the report, 60% said that online sources are their default for watching TV, up from 53% last year.

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