Survey Reveals Rising Popularity Of Audio Advertising In Mobile Games.


The survey, which asked 1,249 players about their preferences in mobile games, revealed that consumers have a preference for audio advertising, surpassing other popular monetization models such as rewarded video and in-app purchases. The new research is significant as brands and advertisers seek new and innovative channels to access and engage audiences in the current attention economy.


Read the full story at bandt.com.au.

0 views