Streaming Audio Climbs the Charts With Marketers.
Marketers are pouring more money into digital audio. As an experiment this January, the eucalyptus-based bedding brand Sheets & Giggles Inc. spent $30,000 on digital-audio ads and cut out its Facebook and Instagram spending. That was a change from January 2021, when the company spent nearly $200,000 on Facebook and Instagram ads, but nothing on digital audio. The company’s advertising costs were 75% lower, but sales declined just 10%, said Chief Executive Colin McIntosh.
Read the full story at wsj.com.